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JUUL Lawsuit Update

JUUL Lawsuit Is Over—But Our Fight Against Big Tobacco Continues

The legal battle against JUUL may be over, but the fight against tobacco companies is far from finished. Schlesinger Law Offices has a long history of holding tobacco corporations accountable for misleading marketing, youth targeting, and the devastating health effects of nicotine addiction.

For decades, our firm has played a pivotal role in landmark tobacco litigation. We have secured significant verdicts and settlements against Big Tobacco in Florida that totaled more than a billion dollars. We also represented hundreds of JUUL clients and secured millions of dollars on their behalf. Now, we are taking on ZYN and other nicotine pouch manufacturers for using the same deceptive tactics that fueled both the cigarette and JUUL crises.

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Our History of Holding Big Tobacco Accountable

Schlesinger Law Offices has been at the forefront of litigation against tobacco companies for decades.

Engle Progeny Cases: Holding Big Tobacco Accountable

The Engle progeny cases stem from a landmark lawsuit against Big Tobacco filed in 1994. In that case, a Florida jury imposed $145 billion in punitive damages against tobacco companies—the largest such award in U.S. history. However, Big Tobacco appealed, and in 2006, the Florida Supreme Court overturned the award.

While this ruling eliminated class-wide punitive damages, it preserved several key findings from the original trial, including:

  • Cigarettes are highly addictive and dangerous
  • Smoking causes serious illnesses
  • Tobacco companies knowingly misled the public

The court also allowed former class members to file individual lawsuits, leading to thousands of Engle progeny cases—where plaintiffs no longer had to re-prove Big Tobacco’s misconduct.

However, tobacco companies have spent decades stalling justice, filing endless appeals to delay compensation for victims. Schlesinger Law Offices has been actively working these cases and securing major verdicts for our clients, including:

  • $157 million verdict for the widower of a man that died from lung disease caused by smoking.
  • $75 million verdict for a construction worker’s family in a wrongful death case against Big Tobacco.
  • $10.5 million verdict for a Florida widow after her husband’s death from lung cancer.

The JUUL Lawsuit – Exposing E-Cigarette Deception

JUUL, following tobacco’s deceptive practices, marketed its products as a safer alternative to smoking. In reality, e-cigarettes contain highly addictive nicotine levels, leading to widespread addiction, particularly among teens and young adults. Beyond addiction, studies have shown that e-cigarette vapor isn’t harmless—it contains toxic chemicals and ultrafine particles that can damage lung tissue, impair respiratory function, and increase the risk of long-term health issues. Our firm took a leading role in JUUL litigation, successfully fighting for those who suffered due to the company’s deceptive marketing of its products to underage users.

The Next Legal Battle: ZYN Nicotine Pouches

After losing billions in cigarette lawsuits, Big Tobacco tried to reinvent itself by buying into e-cigarettes, only to get caught using the same deceptive tactics and face another wave of costly legal consequences. Now, these same companies are pivoting yet again, acquiring nicotine pouch brands and marketing them as a “safer” alternative. Make no mistake—these products are still addictive, still harmful, and are now fueling the next wave of nicotine dependence and lawsuits.

What Are Nicotine Pouches Like ZYN?

ZYN, On!, and Velo are smokeless, spit-free pouches that contain highly concentrated nicotine. They are marketed as “tobacco-free” alternatives, but they carry many of the same risks of addiction and health complications as other nicotine products.

ZYN’s Marketing Mirrors JUUL’s Deceptive Playbook

Just like JUUL, nicotine pouch manufacturers are aggressively targeting young users by:

  • Offering flavored products (citrus, cinnamon, spearmint) that appeal to teens.
  • Making misleading claims that the products are “cleaner” and “safer” alternatives to smoking.
  • Leveraging influencer marketing and social media ads to reach a younger audience.

Despite these deceptive marketing claims, nicotine pouches pose serious health risks, and manufacturers fail to disclose the dangers in the same way JUUL and Big Tobacco once did.

Nicotine Addiction and Health Risks

Nicotine—whether delivered through cigarettes, e-cigarettes, or smokeless pouches—is a highly addictive and dangerous substance. Although scientists are still studying the long-term health impacts of nicotine alone, existing research shows that sustained nicotine use can cause

  • Increased risk of cardiovascular disease
  • Elevated blood pressure and heart complications
  • Nicotine poisoning due to high concentrations in pouches
  • Cognitive and mood disorders, particularly in young users
  • Higher likelihood of progressing to traditional cigarette use

 Why Schlesinger Law Offices?

We have a proven track record of winning against the powerful corporations responsible for nicotine addiction.

  • Proven success against Big Tobacco – Including over $1 billion in awards.
  • Millions recovered in JUUL litigation – Holding e-cigarette companies accountable.
  • Fighting back against ZYN and nicotine pouches – Continuing the battle against deceptive marketing and nicotine addiction.
  • No fee unless you win – We take cases on a contingency basis.

Do You Have a Case?

Nicotine companies continue to profit from deception and addiction—but we are here to fight back. Take action today. If you or a loved one developed a nicotine addiction or suffered health complications from ZYN or other nicotine pouches, you may be eligible to file a claim.

OUR results

$60 Million

PRODUCT LIABILITY

The firm obtained a $60,000,000.00 verdict against General Motors after the vehicle the McGee family was driving was engulfed in flames due to a fuel-fed fire, and Shane McGee was tragically burned to death. Gregg helped litigate the matter and prepare it for trial.

$37 Million

PRODUCT LIABILITY

Jury verdict for the family of our client, who died of lung cancer after a lifetime of smoking R.J. Reynolds and Philip Morris cigarettes.

$20 Million

PRODUCT LIABILITY

Attorneys Scott Schlesinger and Jonathan Gdanski recently secured a $20 million jury verdict for Herbert Landi, the widower of a woman who died of lung cancer in 1999 caused by smoking cigarettes.